Mobile Media Pulse
This review of the top mobile media stories in July showcases our pick of the major announcements. These include Apple and Google on apps revenues, LINE and WeChat moving forwards in messaging, and...
View ArticleMobile Apps Country Forecast 2008-2018
Strategy Analytics forecasts global total apps revenues of $33.7B in 2014 to reach just over $60B in 2018. This forecasts divides that market geographically, covering all regions and 23 countries:...
View ArticleTwitch Changes Course to the Amazon
Despite reports that it was to be acquired by Google, gaming video service Twitch apparently twitched at the final moments, diving into the jungle of online retailer Amazon rather than search for a new...
View Article2014 Vertical View of Newspaper Apps
This report explores how top newspaper companies in the U.S. market utilize the app ecosystem. Through the use of AppTRAX - a proprietary research database - Strategy Analytics is able to monitor the...
View ArticleWebinar Replay: Apps Developer Survey Results
The annual Strategy Analytics developer survey was fielded in September '14 to capture the changing attitudes and behaviors of developers. Register now to get an sneak preview of what app developers...
View ArticleApp Developer Survey 2H 2014
The latest Strategy Analytics developer survey was fielded in September 2014 to capture the changing attitudes and behaviours of developers. Get the latest on how the panel of 604 developers view...
View ArticleMobile Apps Category Forecast 2008-2018
Strategy Analytics forecasts global total apps revenues of $33.7B in 2014 to reach just over $60B in 2018. This forecasts divides that market between 18 different categories (including games,...
View ArticleCan Microsoft finally get developers excited about Windows Phone?
Premier app developer support for Windows is still nearly non-existent. In late 2013 it seemed that Microsoft had finally made strides by earning a much delayed release of Instagram but the move failed...
View ArticleDeveloper Survey: Games Developer Attitudes and Preferences
In this insight we examine how games developers differ from the average mobile app developer. Which platforms, storefronts and business models do they prefer? How are they developing apps, and which...
View ArticleAppsWorld Europe 2014 Review
Strategy Analytics attended and participated in AppsWorld 12th-13th November 2014 in London. In this report we review the general sentiment in the rapidly growing apps sector, where payments,...
View ArticleMobile Media and Apps Predictions for 2015
During 2015 we forecast total mobile media expenditure to break the $300 Billion mark, with advertisers spend on mobile approaching $30 B. Strategy Analytics expects Asian and Chinese players to become...
View ArticleAmazon Fire TV Apps
Throughout 2014, interest in microconsoles intensified, especially after the launch of Amazon's Fire TV. The current generation of microconsoles include devices from powerful brands like Amazon and...
View ArticleApps Market Evolution: 2021 Forecast
2014 was another year of strong growth in the apps ecosystem. The market reached $38 Billion, and Strategy Analytics projects that by 2021 this will increase to $87 Billion. 2015 will be a year of...
View ArticleMobile Apps Forecast Total Market 2008-2021
2014 was another year of strong growth in the apps ecosystem. The market reached $38 Billion, and Strategy Analytics projects that by 2021 this will increase to $87 Billion. 2015 will be a year of...
View ArticleMobile In-App Advertising Forecast 2008-2021
In-app advertising continues to grow, and Strategy Analytics expect the market to generate $11.8 Bn revenues in 2021. Despite an increasing number of ads appearing inside apps, including more video...
View ArticleMobile Apps Download Forecast 2008-2021
Paid app download revenues conceded dominance as the primary revenue stream to other business models in 2012. However, an increase in the average price of paid apps as the market divides between free...
View ArticleMobile In-App Subscription Forecast 2008-2021
Despite a slow start, Strategy Analytics forecasts the subscription business model for newspaper, magazine, streaming music and video on demand apps will drive just under $5 Bn in revenues by 2021....
View ArticleMobile In-App Virtual Goods Forecast 2008-2021
Consumer spend on in-app purchases has seen dramatic growth as developers and media companies find that microtransactions are resonating with consumers. By 2021 we expect total in-app purchases to...
View ArticleMobile Apps Category Forecast 2008-2021
2014 was another year of strong growth in the apps ecosystem. The market reached $38 Billion, and Strategy Analytics projects that by 2021 this will increase to $87 Billion. The games continues to...
View ArticleMobile Media Pulse January 2015
This review of the top mobile media stories in January 2015 contains our pick of the major announcements. These include impressive Q4 2014 mobile results from Facebook and Google, Microsofts...
View ArticleMWC 2015 Review & Analysis
This report provides analysis across the ecosystem of MWC 2015 in Barcelona. Analysts across our Knowledge Centers provide their top takeaways in a concise format. Each of our analyst teams will...
View ArticleWebinar Replay: MWC 2015 Review & Analysis
This report provides analysis across the ecosystem of MWC 2015 in Barcelona. Analysts across our Knowledge Centers provide their top takeaways in a concise format. Each of our analyst teams will...
View ArticleMobile Media Pulse February 2015
This review of the top mobile media stories in February 2015 contains our pick of the major announcements. These include Google, Samsung and PayPal's latest moves in mobile payments and the FCC's...
View ArticleMobile World Congress 2015 Highlights: Payments, Mobile Internet, Messaging,...
While smartwatches, connected home, smartphones, IoT, and operator network evolution were clearly major themes at Mobile World Congress 2015, this report highlights notable activity related to consumer...
View ArticleMobile Apps Country Forecast 2008-2021
2014 was another year of strong growth in the apps ecosystem. The market reached $38 Billion, and Strategy Analytics projects that by 2021 this will increase to $87 Billion. This forecasts divides that...
View ArticleThe Apple Watch: A Fundamental Change in the App Market
On Friday April 10, Apple Watch pre-orders commenced and within minutes it sold out. While not the first wearable on the market - Apple has again captured the imagination of consumers - and created a...
View ArticleMobile Media Pulse March 2015
This review of the top mobile media stories in March 2015 contains our pick of the major announcements. These include Line, Facebook and Tencent's latest moves in mobile payments, and a summary of...
View ArticleThe Apple Watch: A big early lead amongst the largest brands
On Friday April 24, those that pre-ordered the Apple Watch began to receive their shipments of the device. Since both the unveiling of the Watch in September 2014 and its selling out all pre-orders on...
View ArticleApp Developer Survey 1Q 2015
The latest Strategy Analytics developer survey was fielded in February 2015 to capture the changing attitudes and behaviors of developers. Get the latest on how the panel of 515 developers view...
View ArticleMarket Evolution Creates New Opportunities in Apps: The Top App Categories...
The Apple App Store opened in 2008. Since that time more than 10B apps have been downloaded on iOS and another 10B on Google Play. Since launch, the types of applications that users are downloading and...
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